To Bundle, or to Unbundle: that is the question!
That’s right, friends, the evening show Bundle – Unbundle is back!
The episode will take place on June 23rd in the online space UNIT.City. Mark this day as “hot” in the calendar, because it will be the best!
This time, hear about Bundling & Unbundling during a friendly talk with:
🏆 Jeremiah Owyang, an innovation analyst, an entrepreneur based in Silicon Valley. He works with Adobe, Cisco, Nestlé, Johnson & Johnson, and Visa. Jeremiah is a popular columnist for The Wall Street Journal, The New York Times, and USA Today.
🚀 Dominique Piotet, CEO of UNIT.City, investor, digital transformation leader for Fortune 500 companies.
Jim Barksdale, the former CEO and President of Netscape, once said: “There are only two ways to make money in business: one is to bundle; the other is unbundle.”
To bundle is to create extra value by combining multiple small offers into one large offer. The more offers contained in a bundle, the higher the perceived value of the bundle will be. Unbundling means splitting an offer into multiple smaller offers.
Spotify in music, Netflix in the video, and Amazon in eBooks — are just a few examples of how a new type of company came to dominate the market through bundling and unbundling.
Three reasons to watch Bundle – Unbundle on June 23:
🔸 Tech trends in Silicon Valley: Contact Tracing Apps, Mental Health Tech, home/fitness tech trends.
🔸 Five Research Themes: foresight the questions that the tech market may ask in the near future.
🔸 Digital Transformation inside companies
We continue to build bridges and connections with Silicon Valley, so this time we’ve invited one of the strongest analysts to see trends when they’re not even formed and help companies communicate better with users. His clients: Adobe, Cisco, Wells Fargo, Nestlé, and his name is:
🏆 Jeremiah Owyang, Corporate Innovation Analyst, Founder of Kaleido Insights, and Catalyst. He is a Silicon Valley industry analyst who connects companies with their clients through new technologies. His customers are Adobe, Cisco, Wells Fargo, Nestlé, Esurance, Johnson & Johnson, Visa, and Colgate. Jeremiah is a popular columnist for The Wall Street Journal, The New York Times, USA Today, and Fast Company, and his Twitter feed has been named one of the best by Time.
The host is charismatic and unique:
🚀 Dominique Piotet, an international expert in digital transformation. Dominic is a successful entrepreneur with exit experience, a limited partner of a Silicon Valley venture fund (The Refiners) with more than 50 portfolio investments, a mentor, and a startup consultant. He is an advisor and ambassador in several non-profit organizations. Dominic is the CEO of UNIT.City, the first smart city in Ukraine dedicated to innovation.
Time and Date: 19:00, June 23rd.
Where to watch: YouTube — https://youtu.be/vFIvutMgzGI