One of the most anticipated automotive events of the year took place at UNIT.City: the Ukrainian premiere of the new BMW iX3, the first production electric vehicle of the Neue Klasse generation. To unveil the model, the organizers created a large-scale immersive show titled “Contact”, transforming the presentation into a captivating journey into the future of mobility.
The concept of the event revolved around the idea of humanity’s first contact with a new era of mobility. Guests were immersed in a world created exclusively for this premiere, filled with light, digital imagery, cosmic landscapes, and dynamic multimedia content. The venue became a symbolic portal between the present and the future, while the new BMW iX3 took center stage as the protagonist of this journey.
The immersive scenography, visual storytelling, event dramaturgy, and multimedia content were conceived and developed by the UNIT.City team specifically for this project. From the initial creative vision and spatial concept to the design of the environment, video content, and guest experience, every element was crafted as part of a single cohesive narrative. Together, technology, design, and emotion merged into a compelling story about the transformation currently taking place in the automotive industry and the future of mobility.
Керуючий партнер UNIT.City та амбасадор електромобілів BMW в Україні Костянтин Євтушенко
The “Contact” concept was created by the UNIT.City team specifically for the Ukrainian premiere of the BMW iX3. We developed the creative vision behind the event, its narrative structure, spatial architecture, visual identity, and multimedia content, bringing them together into a single immersive experience. In collaboration with BMW Ukraine and AWT Bavaria, we transformed a vehicle presentation into a large-scale story about the future of technology, mobility, and the evolving relationship between people and innovation.
